Volkswagen of America has parted ways with its chief marketing officer, Saad Chehab, nine months after hiring him.
In a brief statement announcing the separation today, Volkswagen said Chehab had left the company, effective immediately. The German brand named sales head Duncan Movassaghi to assume Chehab’s duties on an interim basis.
Chehab’s role had been confined to North America, and his departure was unrelated to a controversy this week over a Volkswagen ad with racial-discrimination overtones that ran in some European markets before being pulled.
Chehab, 53, a native of Lebanon who had previously been vice president, marketing communications for Kia Motors America from April 2017 to June 2019, joined VW in August, where he reported directly to Volkswagen of America CEO Scott Keogh. The two-time Automotive News All-Star — he won in 2012 for his work with Chrysler and again in 2019 for the work he had done with Kia — had been tasked to reposition Volkswagen away from its…