Reimaging an iconic vehicle in a more modern design is a risky proposition, to say the least. The art of nostalgia-fueled product design is nothing new, but the stakes are high as nostalgia leverages a great deal of brand equity. In the past, many automakers have attempted to call upon their past success to prop up current sales and some have done better than others. Today we see a fan-rendered modern interpretation of the iconic Mercedes 300SL, which begs the question, are we ready for a 300SL remake?
The 300SL is considered by many to be the world’s first supercar introducing race car performance in a liveable package. Defined by its iconic gull-wing doors, the 300SL came in coupe and then roadster form which debuted in 1956. These gorgeous coupes were the pinnacle of 1950’s design and remain icons to this day. So what does a modernized 300SL Roadster look like?
Well, wb.artist20 on Instagram started out with a contemporary AMG Roadster…
