For many families, Mother’s Day will look different this year.
Due to the coronavirus pandemic, families can’t demonstrate their love for Mom or Grandma with the classic Mother’s Day brunch or family get-together. Instead, social distancing guidelines may force families to be creative when celebrating the mothers, grandmothers and maternal figures in their lives.
Fortunately, there are many low-cost, socially distant ways to celebrate Mother’s Day, which takes place on May 10 this year. Consider prioritizing sentimental gifts, which are mementos that remind your mom of your relationship, wrote Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business, in an email.
“People get hung up on spending lots of money on gifts, thinking that is what recipients (want),” Galak says. “In fact, there is no evidence that expensive gifts are any better than inexpensive ones. If anything, gifts that foster sentimental value are the gifts…