Marketing, safety steps that set business apart in crisis

Millions of us all over Kenya changed our purchase and consumption patterns in the nearly two months since Covid-19 hit our shores. Even our communication ingestion of news and types of data we take in has altered. We get bombarded by numerous neural inputs from all around our environments each day every day. But brilliantly, our brains filter out unimportant incoming sensory information, so we do not get too overloaded.

Researcher Mani Ramaswami investigates the process of only selectively noticing new stimuli, called habituation, and highlights its proven key to human survival. In human ancient history, if a neighbouring clan frequently gathered mangos near to the border of our clan’s territory, but never caused any offense or posed any danger, then…