Few vehicles embody America like the Jeep Wrangler. With roots stretching all the way back to the plucky Jeep that served the Allies in World War II, over the decades it became a symbol of motoring freedom for adventurers literally seeking the road less traveled. As such, it’s rugged and a bit rough around the edges but then again, that’s part of the Jeep experience.
Still, the folks at Sterling Automotive in the UK felt the Wrangler was a bit uncouth in its presentation, so they created something a bit more upscale. The result is the vehicle you see here, called the Sterling Automotive Jeep Wrangler JL Launch Edition.
We’ll cut right to the chase. It costs £52,995, which equals around $65,000 in U.S. currency. By comparison, a fully-loaded Wrangler in Unlimited Rubicon trim gets close to $60,000, but that delivers a Wrangler with four doors, seating for five, improved off-road capability, usable cargo space in the back, and a plethora of…
