Dean Smith (center) with Shannon Leedy (right) and Joanne Farrugia (left) at their JaZams toy store in Princeton, New Jersey.
Photo: Martha Esch
During the coronavirus pandemic, gift cards are nothing short of a lifeline for some small businesses.
“Every bit helps,” said Dean Smith, a co-owner of Jazams, a boutique toy store with locations in Princeton, New Jersey, and Lahaska, Pennsylvania.
Before the coronavirus crisis, Smith said, his business relied almost entirely on foot traffic to the two stores. Now he is working seven days a week to beef up his online offerings and he is also providing free delivery or curbside pickup.
“We’ve gone from 300 items on our website to almost 4,000,” Smith said, which means customers who purchase gift cards don’t have to wait until the business is up and running to redeem them.