Vehicle listings company TrueCar on Monday rolled out a new car-buying program for military service members, veterans and their families.
Dubbed “TrueCar Military,” the program will offer participants purchase incentives and maintenance benefits, as well as a dedicated customer hotline. TrueCar developed the platform as it prepares to wind down a 13-year partnership with USAA Federal Savings Bank later this year.
An expanded military purchase program had been under consideration for some time, CEO Mike Darrow said, but the development timeline was “accelerated” when USAA notified TrueCar in February that it planned to exit its car-buying membership service.
“We knew all along we had military veterans shopping on our site,” Darrow told Automotive News. “This was the opportunity for us to kind of expand that.”
TrueCar Military will offer up to $2,000 in automaker incentives on brands from BMW, Fiat Chrysler Automobiles and Nissan, the company said. Additionally, shoppers in TrueCar’s…
