The rise of virtual hangouts and work meetings hasn’t been enough to stop the battering of the beauty industry as the COVID-19 outbreak has largely put in-person activities on hold.
But there’s been a bright spot — the clean beauty market. Purveyors in the space generally offer products free of toxic chemicals and other undesirable ingredients like sulfates and parabens.
Tula, a New York-based skincare company, has benefited from the trend and is now trying to keep up with demand. Tula posted a 400% increase in April sales compared with the year prior — the best April in its six-year history —and double its sales from March.
“I think what we’re seeing is that consumers are staying at home and they’re investing in health and wellness even more,” said Tula CEO Savannah Sachs in a CNBC interview. “We’re seeing really, really great demand across the country.”
Tula was founded in 2014 by Dr. Roshini Raj a NY-based gastroenterologist and wellness expert, Ken Landis, co-founder of…