“It’s a big country, and every dealer is going through a different set of situations within their communities, based on government, based on being able to open up,” Del Rosso said. “We’re being very careful with regions, with dealers, to position them for the future and to make it out of this crisis with even greater momentum.”
Plans for Genesis to go from three sedans to a six-vehicle lineup are full speed ahead, Del Rosso says. Inventory of the new GV80 and next-gen G80 — already on sale in South Korea — will be ready in the U.S. by summertime. And next year will bring a second crossover and an electric vehicle.
To be sure, no one knows how the COVID-19 illness is going to mark the nation — and the world — over the next eight months. But Genesis did double sales last year to 21,233. And that low sales base, plus a new midsize crossover, makes the upstart brand a decent bet for growth even under the current circumstances.
Del Rosso spoke with Staff Reporter Laurence Iliff by…