If you’re a BMW test driver working on the new 4 Series, you must be frustrated. You bust your ass every day to develop a car that will be different than the 3 Series – both visually and dynamically – and yet, all people talk about is the chunky piece of plastic between the headlights.
The new extra-, extra-, extra-large kidney grille is the main attraction in BMW’s upcoming mid-range 4 Series coupe. The car isn’t official yet, but rest assured it will be extremely controversial when it debuts, much like the Concept 4 that the Munich-based company showed at the Frankfurt Motor Show in 2019.
Daniel Ferrufino, head of the 4 Series (including the i4), seems to live with that frustration pretty well, though: “People are talking about the car more than ever before, and that’s good. Many 4 Series customers, not only in the U.S. but also [in Germany], wanted more differentiation from the 3 Series and they’re definitely getting it now.”