A sign asking for customers to maintain “social distancing” due to the spread of coronavirus (COVID-19) is displayed at the Lowe’s Home and Garden center on April 02, 2020 in Scottsdale, Arizona.
Christian Petersen | Getty Images
In the spring, customers usually come to Lowe’s to buy gardening items and get ready for renovation projects. This year, the home improvement company is keeping its doors open as an essential retailer during the coronavirus pandemic.
Disrupted routines and quieter days are reflected in the company’s new TV commercials, announced Wednesday. They will debut on ESPN, starting Thursday, during the NFL draft, another ritual that’s changed dramatically during a time of social distancing.
In three TV spots, Lowe’s celebrates the hard work of its approximately 300,000 employees across its 2,200 stores. All share the tagline: “Home is What Unites Us.”
One ad describes Lowe’s workforce as the “home team.” Another focuses on how employees have helped their…