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Ford loses marketing execs to Google, Facebook

Trade News by Trade News
April 22, 2020
in Personal Finance
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Ford loses marketing execs to Google, Facebook
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DETROIT — Ford Motor Co. is losing two director-level executives to a pair of tech giants.

Amy Marentic, a marketing and sales executive in charge of some of the automaker’s key vehicles, is leaving for a position with Google. Separately, Crystal Worthem, head of global brand experiences and who helped Ford develop a key sponsorship with singing competition show “American Idol,” is leaving for a position at Facebook.

It was not immediately clear when the moves take effect or if Ford plans to fill the positions.

“Both of them have done a variety of exceptional things, both domestically and internationally,” Ford spokesman T.R. Reid told Automotive News late Wednesday. “We’re sorry to see them go, but also flattered to see people from one leading company go to other leading companies.”

Marentic for the past year has served as North America product line director for Ford’s “Icons” line, which includes the Mustang, the new Mustang Mach-E electric crossover and the upcoming Bronco…



Source Autonews.com

Tags: execsFacebookFordGooglelosesmarketing
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