CDK Global Inc. finalized the sale of its digital marketing business to Ansira Partners Inc., a marketing agency owned by private equity investors.
The digital marketing business includes dealership advertising and websites and has been renamed Sincro, operating as an Ansira subsidiary, CDK said. All of CDK’s former digital marketing customers have been transferred to Ansira.
CDK in February said it had signed an agreement to sell the business to Ansira, in part because of its familiarity with automotive clients. Terms of the deal were not released.
“The digital marketing business is an industry-leading and customer-focused organization that will continue to grow and innovate with Ansira,” CDK CEO Brian Krzanich said in a statement. “I am appreciative of the successes CDK and the digital marketing business experienced together, and I am confident those successes will carry over as we move forward on a new path.”
In a release, Ansira said its Sincro business also will provide digital…