“When we got the order we were non-essential, that was the day we cleared house,” said Suzanna Cameron, 30, the owner of Stems, a flower shop in Brooklyn, New York.
After her store was forced to close in response to the coronavirus pandemic, the single mom said she tried to pivot with virtual flower arranging workshops and free contactless delivery, but the business quickly came to a standstill.
“The next day I let most of my staff go.”
Cameron said she knew the business could not weather two months without work. For florists, spring is the peak season. “From a cash flow basis, that’s detrimental,” Cameron said.
Suzanna Cameron, 30, is the owner of Stems, a flower shop in Brooklyn, New York.
Source: Suzanna Cameron
“I am leaning into the fact that I have some savings in the business and basically it’s going to be a bleed out and I hope we make it to the other side,” she said.
There is hope: As a sole proprietor, Cameron is eligible for the government’s Paycheck Protection Program to help…