They say first impressions last, and when the Hummer name was finally under GM‘s wing, it released three models aimed at scratching an itch that was arguably better left untouched. Sure, let’s all agree that the H1 was pretty darn close to the Humvee we all loved; capable, brutish, and unapologetic. But everything after that was an exercise in either bad timing and bad marketing; no one really wanted a truck that embraced the same values in a world that was more aware or more “sensitive”. Fast forward to early 2020, and GMC has just announced that the Hummer name will be making a comeback, and in an environmentally responsible way.
And we’re one step closer to seeing on the roads, as GM Authority did some digging and have come across the actual file pertaining to the trademark filed by General Motors for its new logo on the upcoming GMC Hummer EV. Filed on April 2nd, 2020 under the category Goods and Services for “motor land vehicles, namely,…
