DETROIT — Jeep, a free-spirited brand known for adventures, is pushing a more cautious message during the coronavirus pandemic: Stay off the road.
Jeep, in a new digital spot released Friday, is urging the public to stay home during the outbreak as it reminds consumers that the trails will be waiting for them when the crisis subsides. The video, “Same Day,” is part of a larger social media campaign by Fiat Chrysler Automobiles that will tout responsible behavior to stop the spread of the virus and honor essential workers such as medical personnel and police officers.
FCA’s other brands will post videos on their social channels in the weeks ahead.
Jeep is confronting this serious moment with a lighthearted tone. It revives the Groundhog Day theme from its Super Bowl spot this year and once again features actor Bill Murray in a series of videos that will launch in the coming weeks. The brand’s other videos, which have a more inspirational, heartfelt touch, will delve into its…