By setting a lower price point than competitors and making a more affordable V-Series line, Cadillac says it has positioned the 2020 CT5 to stand up against German luxury sedans.
Cadillac says a two-tiered approach to the V-Series and a handful of segment-first or exclusive features — such as a rear camera mirror, safety alert seat and ZF passive dampers — will help the car, which effectively replaced the CTS, gain traction.
The high-performance CT5-V starts at $48,690 including shipping. That’s about $2,000 less than the Audi S4, $6,000 less than the BMW M340i and $8,000 less than the Mercedes-Benz AMG C 43. The standard CT5 starts at $37,890, in line with the Audi A4 and a few thousand less than the BMW 3 Series and the Mercedes-Benz C-Class.
For about the same price some rivals charge, Cadillac customers can upgrade to a premium luxury or sport trim.
Last year was the 15th anniversary of the V-Series, and it marked a shift in Cadillac’s performance-line strategy. “We…