HELSINKI (Reuters) – E-commerce orders soared 60% in the last two weeks in March as the coronavirus epidemic hit Finland, e-store platform maker Vilkas Group said on Friday, basing its estimate on the sales figures of more than 2,000 Finnish online shops.
“Numbers from the first quarter reveal a unique spike in orders towards the end of March. It indicates an enormous change in consumer behaviour, with corona going hand in hand with the digitalisation,” Vilkas Group Chief Executive Markku Korkiakoski said in a statement.
The group, which follows the e-commerce growth in Finland with its quarterly index, said the sudden spike was visible in orders although not yet in earnings.
Finnish Commerce Federeration has estimated that the value of Finns’ domestic and foreign online purchases stood at roughly 4.5 billion euros in 2019, although exact data from foreign online retailers has been difficult to obtain.
“It is fully realistic to expect…