Dive Brief:
- HSBC Bank USA has teamed up with DoSomething.org on a campaign starring “Black-ish” star Marcus Scribner that promotes smart saving for college students during Financial Literacy month, according to a press release shared with Marketing Dive.
- The effort centers around a video titled “Would You Rather?” that features Scribner as both host and contestant of a game show that takes questions about personal finance. The questions are intended to provide tactical advice on how college students can save money from small lifestyle changes.
- Consumers can sign up to take the quiz at DoSomething.org/money or by texting MONEY to 38383. Through April 30, those who take the quiz will be entered for a chance to win a $2,500 scholarship from DoSomething.org. Social media influencers in the personal finance space will also promote the message.
Dive Insight:
Even before the coronavirus pandemic, personal finances were a source of stress and anxiety for 72%…
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