Digital retailing vendors say they have fielded more calls from dealers looking to install digital tools since the crisis accelerated.
Modal, which offers white-labeled digital retailing tools to dealerships, said average orders per dealership — buyers who complete the entire online checkout process — are up nearly 30 percent in March compared with February.
“What we’ve heard from our existing dealer partners is that their e-commerce channel is going to become more important to their strategies as a result of the coronavirus,” Modal CEO Aaron Krane told Automotive News.
AutoFi, which develops and markets software to automate online vehicle sales and financing, launched a weekly webinar series for dealership employees to seek advice from other dealers who already have gone digital.
Digital retailing provider Roadster has shifted dealership training and activation from in-person to remote to get dealers up and running faster, CEO Andy Moss said.
The thinking around digital retailing…