The 2021 Ford Bronco hasn’t even been revealed yet, and still we’re getting information about the SUV’s impending launch. For example, a participant on the Bronco6G.com forum (who is apparently a Ford dealership employee) revealed the launch apparel that salespeople and dealer staff will wear when the Bronco arrives on the showroom floor.
Unsurprisingly, Ford wants to cultivate an outdoorsy, functional aesthetic for the new Bronco and Bronco Sport. The button-down shirts, insulated vests, pullover sweaters, and outdoor jackets come from Marmot and Stormtech, each item bearing the new Bronco logo (a familiar bucking horse icon accompanied by modern “BRONCO” script). The branded apparel falls into the “athleisure” category, with each item sporting a trim fit and rugged, cool styling. While the shirts and outerwear follow an urbane, monochromatic color scheme, the cotton-twill snapback baseball cap is tan.
Screenshots of the apparel…
