Ford is taking a more dramatic incentive approach during the pandemic — swallowing six months of payments from new customers when they finance through its captive. In this latest action, Ford said last week that it would cover three months’ worth of payments and let buyers defer an additional three months on all-new 2019 and 2020 model-year vehicles except 2020 Super Duty pickups.
General Motors is offering 0 percent interest on 84-month loans and 120-day deferred payments on new-vehicle purchases for customers in the top credit tiers, a spokesman said. It also is providing complimentary OnStar crisis-assist services for Chevrolet, Buick, GMC and Cadillac owners, plus 3GB of data.
Borches said deals such as this are crucial when it comes to reaching out to customers who may be in the market.
“Everyone’s stepping up. General Motors and GMF have stepped up,” said Chevrolet dealer David Vara, general manager of a single-point operation in San Antonio. “They’re obviously helping, but…
