Nissan North America is offering a bottom-line boost to its financially embattled U.S. retailers as showroom traffic slows in the face of the coronavirus pandemic.
For the month of March, dealers will be guaranteed a $375 bonus per vehicle sold.
Earlier this year, Nissan increased the dealer volume bonus from $250 per vehicle sold to $550 per vehicle for meeting sales goals during the February-to-September period.
It now intends to pay $375 per vehicle regardless of the dealer’s sales goal.
Additionally, finance captive Nissan Motor Acceptance Corp. is lowering its dealer floor plan rates. Qualifying dealers also will be able to apply for the cash flow assistance program, which allows six months of interest-only payments on existing mortgages and capital loans.
“We continue to monitor how the situation is affecting traffic to your showrooms,” David Kershaw, Nissan division vice president of sales and regional operations, said in a letter to dealers obtained by Automotive News. “We…