Hyundai Motor America will offer dealers relief to help them weather a slowdown in showroom traffic amid the coronavirus crisis.
The automaker is adjusting its dealer performance objectives for March, adjusted its co-op marketing program and is offering customer loyalty incentives on select models, a company spokesman told Automotive News on Tuesday.
In addition, Ryan Gremore, president of O’Brien Auto Team of Bloomington/Normal, told Automotive News that Hyundai has extended timing on facility agreements.
The automaker’s captive, Hyundai Motor Finance is offering deferred floorplan interest, increased incentives and other assistance.
The aid for dealers comes as Hyundai, alongside sibling luxury brand Genesis, relaunches its job loss protection program for new vehicles, offering to make up to six months of payments for customers who buy or lease over the next seven weeks through its captive financing arm. Genesis is offering a similar program.
Hyundai is coming off its best sales…