Anna Kendrick and Justin Timberlake star in “Trolls World Tour.”
Universal | Dreamworks
Universal’s “Trolls World Tour” will be the first movie it will simultaneously debut online and in theaters on April 10. Other films that are currently in theaters, like “The Invisible Man,” “The Hunt” and “Emma” will be available for a 48-hour rental as soon as Friday with the suggested price of $19.99.
Typically, movie studios wait 90 days for a film to run in theaters before putting it out to home viewing, but the company will be releasing new films online while they are still in cinemas.
Notably, Universal has decided to implement this new policy for its low-to-mid-tier budgeted films. The budget for “Trolls World Tour” is half that figure, “Invisible Man” was around $7 million and “The Hunt” was around $14…