General Motors is responding to the coronavirus crisis with a plan reminiscent of the Keep America Rolling initiative it used to jump-start sales after the 9/11 attacks nearly two decades ago.
GM is launching a sweeping program aimed at keeping Chevrolet, Buick, GMC and Cadillac owners safe and connected and to help offset the economic impact of the coronavirus outbreak.
The automaker is offering 0 percent interest, 84-month loans and deferred payments of up to 120 days to customers in top credit tiers, GM spokesman Jim Cain said.
The automaker is giving all current owners of its vehicles free OnStar crisis-assist services, which can help them locate medical services or meet other needs. GM also is giving customers 3 gigabytes of data to help them stay connected in their vehicles.
The programs go into effect Tuesday, Cain said. They “demonstrate for customers that we’re there for them,” he said. “The financing offers are a way to reinvigorate people.”
GM’s digital retail tool,…