Ford is building a new car from the ground up, but it’s not something that you would be able to buy in Blue Oval showrooms.
Ramping up its presence in the increasingly popular world of sports or video games, Ford created Fordzilla as its first-ever esports team. Ford of Europe then announces that its first virtual car project will be called the P1, which unfortunately is the name of one of the McLaren Ultimate Series models. Nevertheless, we don’t think there would be any issues with this since the project aims to create a completely virtual vehicle for gamers.
Even better, the car will be built from the ground up – meaning it won’t be based on any production Ford vehicle – and will be designed by the gamers themselves. How? Inputs from the gamers will be solicited from the gaming communities through a series of Twitter polls under the @TeamFordzilla handle. The polls will include options for key design attributes, from engine to…