TrueCar has named Mike Darrow president and CEO, making permanent the role he’d filled on an interim basis since last May.
Darrow, 62, will lead the Santa Monica, Calif., vehicle listings site and steer several new initiatives developed under his tenure, including new shopping tools and a rebranding campaign that launched this year. He also will have a seat on the company’s board.
“I’m extremely humbled and honored at the opportunity to lead this talented group of TrueCar employees,” Darrow said Tuesday in a statement. “I’m so proud of the way the company united to launch our new brand and consumer experience earlier this year, which was no small feat. I look forward to working with the team as we continue to innovate and deliver a modern and world-class car-buying experience that appeals to consumers and dealers alike.”
Darrow was appointed interim president and CEO in May 2019, following the retirement of then-CEO Chip Perry. Previously, Darrow was TrueCar’s executive vice…