Jennifer Hyman, Rent the Runway
Scott Mlyn | CNBC
Rent the Runway hopes a new membership option will encourage even more women to buy fewer clothes, and turn to renting.
The clothing and accessories rental service is launching a two-swap plan, it announced Tuesday.
Up until now, Rent the Runway had offered two plans. There is an unlimited subscription, where users pay $159 per month to borrow four items at any time, swapping those out as frequently as they want during the month. It also offers a one-swap plan, where customers pay $89 monthly to have four items at once that can be swapped at the turn of each month.
The new two-swap model gives users the ability to (you guessed it) swap out four items two times each month. It costs $135 per month.
“We are continuing to push the envelop to make [Rent the Runway] as easy to use as possible,” said Anushka Salinas, its chief operating officer, in an interview. “You’ll continue to see more and more of that from us this year.”
The company said…