The 2020 Hyundai Sonata National Advertising Campaign Shows How Hyundai’s Newest Sedan Upgrades the Everyday
Three New National TV Spots Highlight the 2020 Sonata’s Hard-Hitting Technology Features
FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.
The program includes three national TV spots highlighting the Sonata’s Remote Smart Park Assist and Digital Key that originally ran during professional football’s championship weekend and during the Big Game pregame show. They will continue to run throughout February and March during national TV shows such as Saturday Night Live, the Bachelor, and the Real Housewives.
“The style and technology of the all-new Sonata is sophistically upgraded to make the drivers daily experience better and…